grow loop.

PERFORMANCE MARKETING

Turn spend into
measurable
growth.

Connect the click to the conversion. Media buying, funnels and experimentation, built around the numbers that matter.

Discuss a project

Clear measurement. Continuous improvement.

THE GROWTH LOOP

Conversion rate

2.5%
25% relative lift
Illustrative test progression Conversion rate
Example conversion rate trend A conceptual trend from a 2.0 percent baseline to a 2.5 percent conversion rate. Illustrative data only, not actual campaign performance. 2.6%2.3%2.0%BASELINEITERATION
Conversions200 250
Cost per acquisition€50 €40
Example data only. Not client results or a forecast.
A CONNECTED APPROACH
AcquireConvertMeasureImprove

SERVICES

Four disciplines.
One feedback loop.

Acquisition is only the start. Connect every stage of the funnel to make your next decision more informed.

Media buying

Match intent with the right message. Allocate spend against defined acquisition goals.

Paid search & social
Budget & creative testing

Conversion funnels

Give each click a clear next step. Reduce friction between the ad and the action.

Landing page strategy
Journey & message alignment

Analytics

Make performance easier to interpret. Define events, validate tracking and connect the data.

Measurement planning
Reporting & attribution

CRO

Turn assumptions into testable hypotheses. Improve the experience with controlled experiments.

A/B testing
Conversion research

RESULTS

Small changes.
Meaningful differences.

ILLUSTRATIVE SCENARIO

What could a better conversion rate change? Here’s the math with 10,000 visits and €10,000 in ad spend held constant.

THE CONVERSION OPPORTUNITY

+25%

more conversions

From a 2.0% to a 2.5% conversion rate.
A 0.5 percentage point increase.

Baseline200
Example250
Same traffic. Same spend.
MetricBaselineExample
Conversion rate2.0%2.5%
Conversions200250
Cost per acquisition€50€40
−20%

cost per acquisition
€10,000 ÷ 250 conversions = €40

All figures are hypothetical examples, not client results or promised outcomes. Actual performance depends on the audience, offer, budget and test conditions.

PROCESS

Evidence guides each budget decision

We define the question, agree on a useful test and use the findings to decide what happens next.

  1. We establish what the current data can tell us

    Define the conversion. Audit the journey and tracking. Identify where spend, intent and experience fall out of alignment.

    Output: a measurement plan and test priorities

  2. Each experiment answers a specific question

    Set a hypothesis and a primary metric. Test a meaningful change. Agree on evaluation criteria before reading the results.

    Output: evidence for the next decision

  3. The findings determine what we change next

    Keep the changes supported by the data. Revisit what underperforms. Use each learning to shape the next test and budget decision.

    Output: a clear next iteration

CONTACT

Start with a clear brief

Tell us what you want to improve and where performance stalls. A short outline gives us a useful starting point.

Send your brief to hello@growloop.net.

A few clear details are enough to start the conversation.

What we need to know about you

  • Your goal

    The action you want people to take, and the business question you need to answer.

  • Your starting point

    Your current channels, landing pages and available tracking. Include the issue you want to investigate.

  • Your scope

    Your budget range, timing and the support you need across media buying, funnels, analytics or CRO.